Content marketing is a commitment, not a campaign.
We provide bespoke digital marketing services to meet all of your individual priorities and objectives. Our focus is on helping you get more from the online and digital channels, to bring you the most relevant interest, brand awareness and leads across the digital landscape. We develop social media content strategies built around emotive storytelling that will resonate with your target stakeholders and audiences.
Developing Online Content Strategy
Our team develops a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience. And ultimately, to drive profitable customer action.
Instead of pitching your products or services, we are providing truly relevant and useful content to our prospects and customer to help them solve their issues. They key word is “valuable”. It is what changes from one that could describe almost any form of advertising or marketing.
Blog Content Creation
At Alston & Clayden, we will create and support you in order to publish your passions your way. Whether you would like to share your knowledge, experiences or the latest news, we will create a unique and beautiful blog.
Social Media & Influencers Strategy
Managing the rapid pace of how information is shared through social media channels will also be imperative to your reputation management in the short and long term. With the ability to share multimedia content almost instantly, managing your reputation will require a sophisticated react-and-respond programme, which Alston & Clayden can provide.
As an extension of our traditional media activities, we will develop a social media content strategy built around emotive storytelling that will resonate with your target stakeholders and audiences. Proper and thoughtful online engagement helps build relationships with and confidence in your brand and will achieve the following:
We offer best-in-class influencer marketing thanks to our sophisticated digital analytics, which allow us to identify the most influential people to reach a target audience. These influencers are engaged to support and enhance a traditional PR campaign, to improve the effectiveness of events, and for strategic introductions. We supervise the content created by the influencers and create additional content to increase impact and effectiveness.