Publicity is critical. PR is more effective than advertising because it’s more personal.
Whether it’s short term projects or long-term programmes, we help you tell your story in a way that works for you. We create impactful communications strategies that enhance your impact and protect your brand and reach multiple audiences in mainstream, regional, local and industry-specific media outlets.
Public relations is the keeper of the brand, and must effectively communicate to every stakeholder, be it customers, executives, investors or the entire market.
Media Planning & Press Kit Creation
At Alston & Clayden we source and select optimal media platforms for your brand or product to use. We will determine the best combination of media to achieve the marketing campaign objectives.
We will produce a pre-packaged set of promotional materials that will provide information about a person, your company, your organisation or cause, which will be distributed to members of the media to promotional use.
Press Conference & Press Day coordination
At Alston & Clayden we will organise press conference or press trips in which we will invite journalists to hear your story and most often give the opportunity to ask questions. A well-planned, well-run press conference can be the key to winning positive media attention.
Despite online media, blogs and Twitter, the classic press conference is still an important public relations tool that allow journalist to find out about important news.
Press Release Drafting & Global Distributions
With our team of expert journalists, we write press releases which reports specific but brief information about an event, a product launch, circumstance or other happening. We will tie it to your business or organisation and is shared to media through a variety of means. It will also be shared to bloggers, Tweeters and others who read our release and find them worthy of promoting within their own social networks.
Our experienced team of media relations will ensure that your message is clearly communicated to the right audience in the appropriate way. Thanks to our team of experts we have an established track record of securing top-tier coverage in both sector-specific and mainstream publication.