How to make PR work for you
The digital era has transformed global business needs and many PR agencies have been forced to dust ...
The Chinese are coming
The UAE’s luxury hotel market has enjoyed strong growth over the past few years and the demand for...
Luxury versus Ultra-Luxury: Clarifying the Disparity
Anne-Claude Wenger, CEO and Founder of Alston and Clayden, a Swiss strategic communications agency s...
The Best Marketing Campaigns of All Time (And What Made Them So Successful)
A marketing campaign is a focused, tactical initiative to achieve a specific marketing goal, which i...
6 things we learned in our first year as a business
The first year is always the hardest. That’s one thing you’ve definitely heard before; because i...
Human 2 Human
Consumers today expect brands to communicate how and where they want them to; and they have every ri...
Is “fake news” a blessing in disguise?
You may have seen a headline on the Guardian’s website recently that read: “Just one in four Bri...
What is PR?
Every time someone asks me what I do, it is never really that easy to give a simple answer. I find m...
Another year, another set of challenges: is it make or break for the PR industry in 2018?
2017 has been a big year for the PR industry. Not only did we witness myriad crises, campaigns and t...
The demise of Bell Pottinger
Opinion – What’s clear is that Bell Pottinger had lost its way, writes Anne-Claude Wenge...