PR and its PR Problem
The Public Relations industry has suffered reputational damage in recent years, no question. But ins...
What we can all learn from Emirates
Emirates is one of the most recognisable companies on the planet. It is the world’s largest in...
What is an influencer?
An article caught my eye the other day thanks to a very eye-catching headline. It read: “Influence...
Social media strategy and planning essentials
First let’s answer the question, “What is a social media strategy?” A social media stra...
The difference between marketing and branding
In a recent conversation with a very senior person at a financial institution my colleague was told,...
Don’t be Trump in a Crisis
US President Donald Trump must be the most controversial and scandal-tarred president of all time. T...
7 tips for contacting a journalist from a former journalist
Annoying, unprofessional, an invasion of privacy? These are just some of the words used by journalis...
How to make PR work for you
The digital era has transformed global business needs and many PR agencies have been forced to dust ...
The Chinese are coming
The UAE’s luxury hotel market has enjoyed strong growth over the past few years and the demand for...
Luxury versus Ultra-Luxury: Clarifying the Disparity
Anne-Claude Wenger, CEO and Founder of Alston and Clayden, a Swiss strategic communications agency s...